COÛT DE LA LIBERTÉ

Jeffrey Lubell, founder of True Religion, and his wife, Carrie Stroup, co-founded the ready-to-wear brand COÛT DE LA LIBERTÉ in 2020. The name, which translates to "the price of freedom," reflects Lubell and Stroup's passion for free-spirited creative expression and their pure love for clothing. The relaxed yet luxurious pieces are expertly crafted in their downtown Los Angeles atelier, inspired by '70s fashion, glamour, and California style. True to their vision, COÛT DE LA LIBERTÉ offers a wardrobe that cultivates individuality and celebrates artistry.